My mate's company (&&&) have made Wayne Rooney's head appear over Africa on Google Maps! At the end of each red line is a destination point, which you can actually sponsor and have your personal message show up..(Proper Geekery!)
"To celebrate the 2010 world cup &&& Creative have prepared this google map for England football fans to document the coming weeks. Add your map data from KML, KMZ, or GeoRSS feed. Add your location, your business, where you were during the match or wish the team good luck. Contact: firstname.lastname@example.org. From all at &&& Creative and those that contribute bring it home. Updated as the journey unfolds."
SEE THE MAP HERE.