Saturday, February 16, 2008

The End Of Polaroid

The company, which started making instant film 60 years ago, stopped making cameras about two years ago and have announced that they will also discontinue the film, including the popular 600 film used in the standard Polaroid camera.

Polaroid confirmed last week that it will close film factories in Massachusetts, Mexico and the Netherlands. The company is seeking another company to produce the film under license.

Polaroid, founded by Edwin Land in 1937, revolutionized photography with its instant-development process. The company's cameras became widely popular in the 1960s; by the late '70s, the Polaroid One-Step was the best-selling camera in the country.

The camera and its photos, instantly recognizable by their thick white border, became a staple of Photography culture before digital photography took over.

What a shame.......R.I.P. Polaroid